In the SEO context, it is essential to get quality backlinks. Most people face a significant challenge in seeking methods of connecting with other websites. This can be very challenging when establishing a solid online platform.
The problem of finding websites relevant to a particular business or topic can be solved using a backlink outreach tool. To that end, these tools help simplify the method of reaching the owners of the websites in question. They also ease the process of laying complaints about the need for backlinks and enhancing site visibility. In this article, you will learn how these tools operate and why they should constitute your cornerstone SEO instruments.
Table of Contents
What is Backlink Outreach?
Backlink outreach means getting in touch with the other web resources. It is all about giving them a link to the site in question. Such links assist in enhancing the status of a site and the position it holds on the search engines. It is an excellent approach to an organization’s external image, especially when establishing its internet image.
Types of Backlink Outreach
This is because there are different ways you can reach out for backlinks. Consequently, each method has a specific general approach and its advantages.
Broken Link Building
This method is, for example, applied when one is linking a website and seeks to learn the number of wrong links in other websites. That way, you could offer your content as a replacement for what the user was looking for before leaving. This benefits both the user and the owner of the website in question.
A-B-C Link Exchanges
In this method, you link with other sites with relevant content and gain reciprocal links from these sites in return. It links to you, and you link to it. This can give both of the sites much-needed publicity.
Relationship-Based Link Building
Among the site owners with who you have developed a rapport, they are likely to link to you. It means you should actively network and interact with other like-minded businesses.
Unlinked Mentions
Occasionally, some people may refer to your brand, but this time round, they do not have redirecting links to your brand. You may directly email them and ask them to link yours as well. That is one of the most straightforward methods used in gaining backlinks.
Skyscraper Technique
This technique involves identifying what is currently trending in the particular area of specialization. You and your team can develop something even better and then share the improved version with all those who provide the links to the content in question.
Guest Posts
One of the ways to get backlinks is by writing guest blog posts on other reputable blogs or Websites. Getting other sites linked back to yours is always simple if you offer something in return.
Connectively (HARO) and Similar
The name in the abbreviation for Help a Reporter out is HARO. There is also the option to answer journalists’ questions and earn backlinks when the latter uses the provided information.
Digital PR
Digital PR is based on the principles of relationship-building with online media sources. This can culminate in quality backlinks from quality sources and, thus, fulfilling the fourth SEO objective of getting backlinks from quality sources. A Backlink Outreach Tool can help streamline this process and enhance link-building efforts.
Tools for Backlink Outreach
There is an excellent variety of backlink outreach tools. Here are some popular options:
Respona
Backlink is a powerful tool used for Backlink Outreach tool, and Respona is a powerful tool for automating Backlink Outreach.
Respona Key Features
- Email automation
- Contact management
- Template creation
- Performance tracking
Mailshake
When it comes to backlinks, email outreach is easy with Mailshake.
Mailshake Key Features
- Easy-to-use interface
- Email tracking
- Follow-up reminders
- Custom templates
Right Inbox
Right Inbox works with excellence for outreach purposes within the Gmail platform.
Right Inbox Key Features
- Email Scheduling
- Reminders
- Templates
- Tracking features
Ontolo
It’s one of the tools that can assist you in identifying link-building prospects in a shorter period.
Ontolo Key Features
- Research tools
- Database of websites
- Customizable searches
- Reporting features
BuzzStream
BuzzStream should be used to build and maintain relationships and is also an ideal outreach tool.
BuzzStream Key Features
- Contact management
- Email outreach tracking
- Research tools
- Reporting features
Pitchbox
All in all, Pitchbox can automate the outreach process efficiently.
Pitchbox Key Features
- Email automation
- Follow-up sequences
- Prospecting tools
- Reporting features
NinjaOutreach
NinjaOutreach specialty area is targeted at influencer marketing and outreach.
NinjaOutreach Key Features
- Influencer database
- Email templates
- Campaign management
- Reporting features
BuzzSumo
BuzzSumo assists you in discovering hot topics and people to share content on your topic.
BuzzSumo Key Features
- Content discovery
- Influencer identification
- Monitoring mentions
- Analytics tools
Voila Norbert
Voila Norbert assists in getting email addresses for outreach.
Voila Norbert Key Features
- Email finder
- Verification tools
- Integrations
- User-friendly interface
JustReachOut
JustReachOut also enables PR to selectively sell backlinks since PR is an outreach platform for links that many people find hard to navigate.
JustReachOut Key Features
- Media database
- Email templates
- Tracking features
- Easy-to-use platform
Link Building Outreach Tools Pricing Comparison
To choose the best Backlink Outreach Tool, one must also consider the factors of the pricing plan. Some of the instruments are available free of charge for a trial period, and others are available for a certain amount of money per month. Comparing its features and cost is essential before deciding which tool suits your needs.
How to Conduct Backlink Outreach Tool
Backlink outreach tool, in particular, needs to be approached in a certain way, which is why it is somewhat helpful to have a strategy. Here are the steps to follow:
Discover the Right Websites
First, you may select the sites that are related to the topic of your interest. This means you should look for sites where you can guest post or those with broken links.
Find the Correct Prospects
Tools like BuzzStream or Respona can be helpful here to search for all the potential prospects to perform further outreach.
Personalize
They usually respond to emails if you make sure you don’t send them mass mail. Include information about specific features of the material you criticize or approve on their site.
Use a Work Email Address
When sending an email, ensure that you use a business-like account. This is a positive way of building credibility and gaining prospects’ trust in one’s company.
Use Your Templates
Develop email templates for various emails to be sent to the stakeholders. This saves time as a user can personalize objects, yet sufficient time has not been used.
Be Careful With Mass Email Tools
Do not use mass emails such as bulk or commercial ones. It is clear, therefore, that trying to get a response to an email means we need to try to make the communication more personal.
Send A LOT of Emails
The probability of receiving backlinks increases the emails sent to the website’s administrators. Nevertheless, quality over quantity is also essential.
Follow Up, But Don’t Spam
If you do not receive a reply, please write a follow-up email after a week or two. Do not clog your potential partner’s inbox or inundate them with constant emails and messages.
Be Direct and Quick
Be brief in issuing emails, especially when the message is simple. It is pertinent always to state why you are making a call and what you want.
Show a Clear Value Proposition
Describe what kind of value it will provide you in return for your backlink. It helps to explain why the visitors should click the link and come to your website or blog.
Use Spreadsheets to Manage Outreach
Some of the electronic outreach tracking systems include spreadsheets in this regard. This way, only a few responses can bounce back to you, and you can manage the follow-ups accordingly.
Woodpecker is Your Go-To for Backlink Outreach
Woodpecker is a perfect backlink outreach tool that makes the process easy. It automatically lets you follow up on your contacts, easing your campaign management.
Don’t Shy From Outreach Link Building
Therefore, Outreach link-building can be considered crucial in ensuring better SEO rankings. Don’t mind the emails sent; it is the key to a growing online business!
FAQs
Here are some common questions about backlink outreach tools:
How do you do email outreach for backlinks?
So, start with the search for the appropriate websites, customize the Email, and, last but not least, state your proposition in each Email.
What are the three types of backlinks?
There are three categories of links: natural, built, and self-build.
What is a backlink example?
An example of a backlink is when another website can link your website back to theirs in its content!
What is outreach in backlinks?
Outreach in backlinks simply means you go and visit other websites or bloggers and request them to link back to your site!
Final Thoughts
That is why using a Backlink Outreach Tool can be very valuable and beneficial to your SEO campaign! Adopting the above strategies will enable you to create considerable and quality backlinks.
