It is common for students and professionals to mix up or confuse marketing and communications. Most of the time, they feel as if they are identical to them. This leads to missteps in understanding business mechanisms. It isn’t very clear to select a career without having a clear idea in your mind.
In this blog, we are going to discuss marketing vs communications. We will explain where they differ or overlap. Ultimately, we will have enough knowledge about what contributes to success in any business.
Table of Contents
What Is Marketing?
A marketing career involves promoting and selling goods or services. It consists of knowing customers’ needs and devising measures to satisfy them. Marketing aims to sell goods or services by attracting and retaining customers. It may use a variety of approaches to interact with individuals.
Different Types Of Marketing
Marketing comes in different shapes and sizes. Some common types include:
Digital Marketing: Reaching out to customers through online platforms
Content Marketing: Developing and sharing free educational content to attract an audience.
Social media marketing: Misleading the customers on social channels
Email advertising: It includes sending promotional messages via email.
What Is Communications?
Communications looks at how information spreads throughout a company and to its audience. It’s all about delivering The Message. Better communication skills have made it possible to build strong relationships with customers.
What is MarCom?
MarCom, short for Marketing Communications. It is the crossroads of marketing and communications. MarCom tries to convey a message of how the company represents its brand or product across media.
Common Tools for MarCom
Press Releases: News to the Media
Emails: Communicating updates to customers via email.
Social Media Posts: Interacting with individuals through Facebook and Twitter.
Ads: Marketing products via paid media.
Marketing vs Communications: What’s the Difference?
In this article, you will learn what marketing communications are and how communications differ from marketing. Are you ready to understand?
Numbers and Statistics vs. Words
Marketing is a numbers game, after all. Stephen emphasizes data-driven results. Language is functional for connecting and developing a relationship through words, which, compared to communication, comes with words.
Outcomes vs. Attitudes
Marketing is measurable, with targeted results. The achieved results are measured by the number of products or services sold.
Salary Differences
Marketing and Communications salaries depend on the type of full-time role you are in. Due to their revenue-generating nature, Fred de Naval Marketing professionals will generally make more money.
Similarities Between Marketing And Communications
That being said, marketing Vs communications do have some things in common.
Desire to Reach an Audience with a Timely Message
They both try to hit their target audience. They want to share specific messages with people that are relevant today.
Increase Performance and Recognition of the Brand
Marketing and communications both aim to increase brand awareness. They are used to create a competitive brand image in the market.
Skills Required For Marketing Vs Communications Professionals
It requires certain skills in both fields to excel.
Inter-Disciplinary Skills
The professionals in both areas need interdisciplinary skills. That is the power of consumer behaviour, creativity, and analytics.
Skills Required For Marketing Professionals
These include skills in data analysis, strategic planning, and expertise in digital marketing.
Skills Required For Communications Specialists
Communication specialists must have good writing, public speaking, and great media relations dexterity.
Salaries In Marketing Vs Communications
Marketing salaries can be very different from each other depending on your experience and position. Marketing professionals typically command higher salaries than communications roles because of their role in revenue-driving activities.
Routes To Marketing Vs Communications Success
From this point, there can also be any number of career paths.
Career Paths Within Marketing
Marketing career paths: marketing manager, digital marketer, brand strategist
What are the Career Paths in Communications?
You have a future in public relations, corporate communications, or social media management.
Career Paths Within Communications
Marketing and communications are essentially delivering content to specific audiences through different platforms. That same content might move a little natively through news (hopefully), one platform via social, and maybe an email newsletter or even traditional commercials.
Platforms Used (Social Media, Website, Commercials, Etc.)
Both marketing and communications leverage any platforms they can to reach their audiences—examples of social media platforms, websites, email newsletters, and traditional commercials.
Could You Use a MarComm Degree?
They can benefit from a MarComm Degree if interested in both fields. It gives you insight into marketing tactics and communications skills that are very transferable to the type of work today.
Closing Thoughts
Learning marketing vs communication is important for those wanting to build their careers in these fields. They are different but necessary for business success. There is also a substantial unifying overlap between activities of marketing Vs communications which is to drive brand awareness.
