Packaging is a process of covering and wrapping goods. It involves designing and producing wrappers. A good packaging design offers goods safely and securely to the customer. In the competitive landscape of the United States, numerous companies specialize in packaging design, delivering exceptional creative solutions that elevate brands to new heights. This article highlights the top 10 packaging designing companies in the US, known for their expertise, innovation, and ability to create captivating designs that leave a lasting impact.
Table of Contents
1. Landor Associates
It is a global branding and designing agency that was founded in 1941. Landor has long worked with the world’s most recognized brands. They have offices in major cities worldwide, including several locations in the United States. Landor Associates offers various services, including brand strategy, positioning, visual identity design, packaging design, and experience design. It has received numerous industry awards and recognition for its packaging design and brand development work. They have collaborated with various clients across consumer goods, technology, automotive, hospitality, and more industries.
2. Interbrand
Interbrand is a global brand consultancy specializing in brand strategy, valuation, and management. They have a strong presence in the United States and other countries worldwide. It is known for its expertise in helping companies build and manage strong brands that drive business growth. This brand also offers various services, including brand strategy and positioning, brand architecture, brand valuation, customer experience design, and more. Their approach combines strategic thinking, consumer insights, and creativity to help brands create meaningful connections with their target audiences.
3. Pentagram
Pentagram is a renowned multidisciplinary design consultancy with offices in the United States (New York and Austin) and in London, Berlin, and other international locations. This was founded in 1972, and since then, it has gained a reputation for its exceptional work in various design disciplines, including branding, graphic design, product design, and packaging design. The company has worked with many clients, including major global brands, nonprofits, cultural institutions, and startups. Pentagram has received many awards solidifying its reputation as a leading design firm.
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4. Sterling Brands
Sterling Brand is a brand agency founded in 1992 and has since established itself as a leader in brand development, packaging design, and consumer research. It offers various services to help companies create and strengthen their brands. This includes brand strategy, positioning, identity design, packaging design, and innovation consulting. Sterling Brand focuses on understanding consumer behaviour and market trends to create packaging solutions that resonate with target audiences. Hence, with their multidisciplinary team of designers, strategists, and researchers, Sterling Brands aims to create meaningful brand experiences that drive business growth.
5. Lippincott
It is a global packaging and designing company in the US. Lippincott has been a prominent player in the branding industry since its establishment in 1943. It offers a variety of services to guide companies through the branding process. These services include brand strategy, brand positioning, brand architecture, brand experience design, and, of course, packaging design. Lippincott also focuses on creating designs that effectively communicate the brand’s essence, resonate with consumers, and differentiate products in the marketplace.
6. Duffy & Partners
Duffy & Partners is a design agency based in Minneapolis, Minnesota, established in 1984. It specializes in branding and packaging design, helping clients create compelling and memorable brand identities. The agency strongly focuses on strategic thinking and creative excellence, aiming to develop designs that resonate with consumers and drive brand success. Their work encompasses various industries, including consumer packaged goods, food and beverage, beauty and personal care, and more. Duffy & Partners are known for their innovative and thoughtful designs. They have received recognition and awards for their branding and packaging design work.
7. The Dieline
Dieline is not a specific packaging and designing company. It is a source of inspiration, trends, and industry news for packaging designers, brand owners, and design enthusiasts. The Dieline features a curated selection of packaging design projects, highlighting innovative and creative solutions across various product categories and industries. Hence, it has a strong presence on social media platforms, sharing visually captivating packaging designs and industry insights. It has become a go-to resource for anyone interested in packaging design and staying up-to-date with the latest trends and developments.
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8. Turner Duckworth
Turner Duckworth is a renowned design agency with offices in San Francisco and London. It works with many global clients to create visually impactful and memorable brand experiences. Their work spans various industries, including consumer packaged goods, technology, entertainment, and more. Turner Duckworth’s services include brand strategy, identity design, packaging design, and communication. Hence, it has received numerous awards for its branding and packaging design work, including recognition from prestigious design organizations.
9. Pearlfisher
It is a design agency specializing in brand strategy, packaging design, and creative innovation. They work with diverse clients, from large multinational corporations to smaller independent brands, across industries such as food and beverage, beauty and personal care, healthcare, and more. Pearlfisher offers a comprehensive range of services, including brand strategy, brand positioning, naming, brand identity design, packaging design, and digital design. Hence, they are known for their ability to create designs that combine strategic thinking, creativity, and a deep understanding of cultural and market trends.
10. Bulldog Drummond
Bulldog Drummond is a brand strategy and design agency founded in San Diego, California, in 1997. It focuses on helping brands develop unique and meaningful identities. The agency works with diverse clients, including startups, established companies, and nonprofits across various industries. Bulldog Drummond offers various services, including brand positioning, architecture, naming, visual identity design, packaging design, digital experiences, and marketing communications. They have helped many brands develop unique packaging designs communicating their story, values, and offerings.
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Conclusion
Hence, the top 10 packaging designing companies in the US showcased in this article are at the forefront of the industry, delivering exceptional creative solutions and elevating brands through their innovative designs. Through their collaboration with clients across various industries, these companies have played a significant role in enhancing brand identities and driving business growth. Their portfolio of projects showcases their ability to balance creativity with practicality, resulting in packaging designs that captivate, engage, and leave a lasting impression.
