Do you want to know a successful Nike marketing strategy? If your answer is yes then this blog provides you all information regarding this.
Nike is, without a doubt, at the top of its game right now.
Not only does it control 48 percent of the American sports footwear market, but it also controls 96 percent of the basketball footwear market!
What kind of marketing approach did Nike employ to acquire and sustain market dominance?
Sure, high-profile celebrity endorsements help, but Nike’s success is based on far more than just throwing money at athletes, actresses, and artists.
1. Insightful narrative — They’re selling aspiration, not just a product.
Nike didn’t gain a devoted following by hyping its famed waffle shoes.
Nike’s commercials rarely, if ever, reference its merchandise.
What their advertising does, and does brilliantly, is use ’emotional branding’ to elicit emotion in the consumer. Each advertisement is meticulously constructed to elicit specific thoughts and wants in the consumer that can only be met by Nike items.
It accomplishes this by exaggerating the classic hero’s struggle to overcome adversity and finally triumph over a terrifying antagonist.
In this situation, however, the opponent isn’t a physical one. The ‘awful foe’ is the voice in your head that tells you, “You can’t.” Nike takes the comparison to a whole new level: the ‘terrible foe’ is the voice in your head that tells you, “You can’t.” “Just do it,” the organization responds.
Each Nike commercial is meant to motivate us, to show us that we can do anything if we put our minds to it.
2. They generate buzz by creating memorable ‘Watercooler Moments.’
It’s critical that your customers talk about your company.
It keeps you top of mind with your customers and helps you to reach out to people who have never heard of you!
One method to do this is to create ‘watercooler moments,’ which are experiences that are so thrilling that people speak about them for days.
It’s something that Nike excels at.
3. Exciting, one-of-a-kind items – Nike Phenomenal Shot
Nike teamed up with Google to produce ‘Nike Phenomenal Shot’ for the FIFA 2014 World Cup.
When a Nike athlete scored a goal, supporters received real-time display commercials. Fans could even spin their players in 3D, framing them for personalized photographs with filters, remarks, and stickers. You can share your ‘Phenomenal Shot’ on social media once you’ve finished it.
4. The original YouTube series Margot vs. Lily has surpassed 80 million views.
Nike made a Youtube series to go along with its marketing initiatives in 2016.
The film Margot vs Lily is about two sisters and showcases Nike products such as shoes, workout gear, and Nike+ technology. It also invites viewers to the #BetterforIt website, which has more specific information for individuals looking to start or improve their fitness journey.
But the show isn’t simply a glorified commercial; it’s also an engaging story that’s truly entertaining to watch!
The series has generated over 80 million views to date, resulting in higher Nike+ Run and Training Club downloads, as well as increased activity and purchases by existing members.
5. Cutting-Edge Technology: Nike’s Self-Lacing Shoes
Nike’s new self-lacing sneakers, on the other hand, are the coolest gadget so far.
When you step into the HyperAdapt 1.0, sensors automatically mold the shoe to the contour of your foot.
Today’s topic is self-lacing shoes. Hoverboards, perhaps, for the future?
6. They create some hilarious commercials that people love to share and talk about.
Nike has some of the top commercials in the industry. They are teeming with world-class athletes showcasing their incredible abilities.
‘Winner Stays’ is one of Nike’s most successful advertisements. The commercial portrays teenage guys morphing into Ronaldo, Neymar Jr., and other soccer players as they battle it out on the field; it garnered more than 107.8 million views for the sportswear brand.
7. They are socially aware
Consumers nowadays have higher expectations of the businesses they do business with. They want their purchases to have a beneficial impact on the environment and society, and they reward companies who do so.
Nike is involved in a number of community outreach programs both in the United States and around the world.
Nike just built its seventh neighborhood store in Detroit, a city battling bankruptcy and years of economic struggle. Its purpose, like that of Nike’s other community stores, is to give back to the community through volunteering and promoting physical activity.
Customers queued up two days before the store opened, forming massive lineups!
8. NIKE+ is always innovating.
To stay alive, businesses, like sharks, must keep pushing forward.
When Nike lost out on the lucrative aerobics market to Reebok in the mid-1980s, it learned the hard way. It has worked hard since then to guarantee that this never happens again.
Nike released the ‘Nike+iPod’ in 2006, an activity tracker that uses a sensor in the sneaker to track the distance and pace of the user’s workout.
The company’s profits increased by 8.1 percent in the first six months because of ground-breaking wearable technologies.
Nike+ technology is still being developed today, with phone apps, watches, and even a dedicated training app!
Nike made history in 2012 when it unveiled its groundbreaking Flyknit technology.
While traditional sneakers are made up of discrete sections that are stitched together, Nike took a different approach by shaping the entire upper part of the shoe using computer-controlled “knitting” technology.
This resulted in a lighter shoe with the same strength and support as other top running footwear on the market, despite the fact that the number of components was decreased by up to 35 pieces.
Following its release, competitors such as Adidas and Skechers rushed to the market with identical technology, eager to capture a piece of the action.
They’re killing it on social media, no doubt.
For Nike, social media isn’t a one-way street; it’s a dialogue.
Each of Nike’s subsidiary businesses has its own Twitter account (e.g., @nikefootball, @nikebasketball), which they mostly utilize to respond to consumer @mentions.
Aside from that, Nike’s messages are lighthearted, succinct, and frequently encouraging, making them easy to read and share.
They usually include calls to action, encouraging followers to respond and interact with the brand.
Nike establishes deep relationships with its customers in this way, making them more inclined to buy from them again in the future.
Are you feeling motivated to alter your own marketing strategy? Take a leaf out of Nike’s book and “just do it!”
1. Tell a meaningful tale — not only sell a product but sell aspiration.
2. Incorporate “Watercooler Moments” into your plan.
3. Capture “Amazing Shots”
4. Optimize your YouTube channel
5. Cutting-edge technology
6. Create advertising that are entertaining and enjoyable.
7. Make an effort to connect with people in your neighborhood.
8. Never-ending innovation
9. Using social media to its full potential – interact and answer!
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