Easypaisa, well-known for its payment processing, just debuted its in-app food services in cooperation with Blink.
Soon we will order food through Easypaisa, Pakistan’s most popular app for handling financial transactions. Easypaisa has announced that it will begin providing meal delivery services via the app. These new meal delivery services are brought to you in conjunction with Blink.
This new system would not only be an additional means of delivering food; rather, it would enable Easypaisa customers to take advantage of a one-of-a-kind in-app experience while employing a variety of food mini-apps and, most importantly, a highly safe manner of making payments.
The tiny apps that are housed on the platform are a mechanism through which users may connect to the applications that they find most useful. A streamlined onboarding and payment process will also be made available via the app, in addition to a new window solution that may accommodate a variety of user preferences about their way of life.
One of the first to do so, Burger Lab was one of the first quick-service restaurants to include their small app in the Easypaisa mobile app.
Blink is primarily a commerce enablement platform that benefits retail, grocery stores, and restaurants. Because of the partnership between Easypaisa and Blink, users of Easypaisa will now have access to various benefits, including exclusive deals and discounts.
By working together on this project, we will realize a significant aim: the improvement of transactions inside Pakistan, as well as the provision of high-quality services to consumers. Now, Easypaisa, previously primarily focused on financial transactions, will grow into numerous sectors via these tiny applications and enhance the user experience by some percentage points.
The Business Head of Easypaisa, Omer Moeen Malik, the CEO of Blink, Syed Sair Ali, and other team members were present at this launch event to commemorate the groundbreaking partnership between two major brands.
“We are the most rapidly expanding platform that runs on open-source programming interfaces (APIs) and small applications, into which any software developer or a third party may incorporate their services. Customers will have access to various food applications due to our agreement with Blink, which will provide them with a convenient all-in-one solution for gaining access to a wide range of food choices. Omer Moeen Malik says, “we are dedicated to providing an unparalleled user experience to the millions of people who call Pakistan home.” This will be accomplished via cooperation and the use of technology.
According to Syed Sair Ali, “At Blink, we have always considered expanding our cooperation as our priority.” [Citation needed] If Blink is assisting its brands in receiving more direct orders, this is a positive development. We are making progress in achieving our objectives. With this cooperation, we will be able to link the partner restaurant of Blink to one of the biggest digital user bases in Pakistan by using Easypaisa’s micro applications.
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